What Will You Do In 2024 To Engage Younger Members?

Tired of the same old “Future Leaders” groups that never seem to actually lead? Struggling to attract and retain younger members in your association? You’re not alone. In this blog, we delve into the insights from a podcast interview with Jay Daughtry, the so-called “Youth Whisperer,” to explore what you can do to truly engage the next generation of your organization.

Understanding Younger Members – A New Perspective (2:01 – 3:25):
One of the standout lessons from 2023 is recognizing the unique needs and approaches required to engage younger members effectively. Our discussion highlighted the importance of acknowledging their distinct perspectives and crafting tailored strategies that resonate with them.

Strategies for Engaging Young Professionals (3:25 – 11:01):
The past year underscored the need for dynamic engagement strategies for the new generation. This includes creating inclusive governance structures, offering flexible volunteer opportunities, and ensuring that younger voices are not just heard but also integrated into decision-making processes.

Communication Methods for the Digital Age (11:01 – 18:08):
In 2023, we witnessed a shift in communication preferences among younger members. As we delve into 2024, associations must adapt by embracing digital channels like social media and text messaging, ensuring that their communications are concise, engaging, and aligned with the preferences of a tech-savvy generation.

Workforce Development and Talent Acquisition (22:19 – 26:01):
A significant takeaway from 2023 involves the role of associations in workforce development and talent acquisition. The discussion emphasized the need to align member engagement strategies with the broader goals of supporting industries and professions, particularly in nurturing future talent.

Looking Ahead to 2024 and Beyond (26:01 – 28:00):
Our conversation extends into the future, focusing on how associations can continue to evolve and grow. The importance of long-term planning, embracing technological advancements, and understanding the changing landscape of member expectations are key areas of focus for 2024.

As we navigate the ever-changing world of associations, understanding and adapting to these trends is vital for success. Our latest podcast episode is filled with insights to help steer your association through these evolving dynamics. For an in-depth exploration of these topics, listen to the full episode here.